Email #1 - Launch Day

Subject: Get lifetime access to [deal name]

Hey [Customer’s First Name],

Do you love [deal name] but have been holding back on upgrading? We've got great news—our lifetime deal is now available on AppSumo at an unbeatable price! 🎉

No recurring fees—just a one-time payment of [price], and you’ll have full access to all the features of [deal name]. Whether you're looking for the basic version or more advanced features, we’ve got a plan that suits your needs.

And the best part? It's Black Friday! AppSumo is running its BIGGEST sale of the year, and for a limited time, you can grab our deal at an additional 10% off.

Check out the deal here: [insert affiliate link]

But hurry—this offer is only available until Dec. 3 at noon CT. Don’t miss out on securing lifetime access to [deal name] at this amazing price.

And with AppSumo’s 60-day return policy, there’s no risk in giving it a try. Plus, our customer support team is here to help with any questions you may have along the way.

Get lifetime access and start saving today!